Hi y’all!  Welcome to my personal website.  If you wonder about what happens when customers and growers collide, I produce the content you want.  As a behavioral economist, my research focuses on how agribusinesses can best connect with their target market.  I pay special attention to the role of how beliefs and preferences influence the way consumers choose what they eat and drink.


Assistant Professor and Extension Economist | Department of Agricultural, Food, and Resource Economics | Michigan State University


It’s been a long road to the Spartan State.  A native of Kansas, I earned my undergraduate degree from Rockhurst University in Kanas City, Missouri.  After hippying around the Colorado Rocky Mountains, I earned my Master’s and Doctorate at Oklahoma State University under the advisement of Jayson L. Lusk, where my dissertation used the American craft beer market to explore how people respond to the modern-day proliferation of consumer products.
I have won multiple research awards and has published dozens of articles in academic journals. My work has been featured in popular press outlets including the Washington PostVICEPopular ScienceFast Company, and New York Magazine.  I have served multiple leadership roles for the Agricultural & Applied Economics Association, including as Chair of the Brewing & Enology Economic Research Section and Chair of the Institutional and Behavioral Economics Section.
If I’m not in my office in East Lansing, I’m probably out exploring the Mitten while I meet with stakeholders.  I’m at my happiest when I’m in the woods reading by a campfire with a beer in my hand.  You can connect with me via Twitter and Instagram, or just shoot me an email at tmalone@msu.edu.