Hi y’all! Welcome to my personal website. If you wonder about what happens when customers and growers collide, I produce the content you want. As a behavioral economist, my research focuses on how agribusinesses can best connect with their target market. I pay special attention to the role of how beliefs and preferences influence the way consumers choose what they eat and drink.
TREY MALONE, PH.D.
Assistant Professor and Extension Economist | Department of Agricultural, Food, and Resource Economics | Michigan State University