AGRIBUSINESS MARKETING

I work on a wide-ranging consortium of agribusiness marketing issues, though I am most at home with the questions many agricultural economists might consider too “weird.”  I do my best to stay ahead of the curve, leading me into projects on “niche” products ranging from hops and hemp to cherries and chestnuts.

Below are some links to some of my work on agribusiness marketing issues:

Malone, Trey & F. Bailey Norwood. 2020. “Gluten Aversion is Not Limited to the Political Left.” Agriculture & Human Values. 37(1): 1-15. 

 

Farris, Jarrad, Trey Malone, Lindon J. Robison, & Nikki Rothwell. 2019 “Is ‘Localness’ About Distance or Relationships? Evidence from Hard Cider.” Journal of Wine Economics. 14(4): 252-273. 

 

Fang, Ming, Erin Lizotte, & Trey Malone. 2019. “A Hard Nut to Crack: Identifying Factors Relevant to Chestnut Consumption.” Journal of Food Distribution Research. 50(2): 27-47. 

 

Malone, Trey & Jayson L. Lusk.  2019. “Mitigating Choice Overload: An Experiment in the U.S. Beer Market.” Journal of Wine Economics. 14(1): 48-70.

 

Malone, Trey & Jayson L. Lusk. 2018. “An Instrumental Variable Approach to Distinguishing Perceptions from Preferences for Beer Brands.” Managerial & Decision Economics. 39(4): 403-417. 

 

Malone, Trey & Jayson L. Lusk. 2018. “If You Brew it, Who Will Come?  Market Segments in the American Beer Market.”  Agribusiness: An International Journal. 34(2): 204-221. 

 

Malone, T. & J.L. Lusk. 2017. “The Excessive Choice Effect Meets the Market: A Field Experiment on Craft Beer Choice.” Journal of Behavioral & Experimental Economics. 67(2):8-13.

[Outstanding Graduate Student Paper Winner; Institutional and Behavioral Economics Section of AAEA]

 

Malone, T. & J.L. Lusk. 2017. “Taste Trumps Health and Safety: Incorporating Consumer Perceptions into a Discrete Choice Experiment for Meat.” Journal of Agricultural & Applied Economics. 49(1):139-157.